KVR is an alcoholic beverage brand focused on upgrading the experience of drinking. Its main product, a Caviar Lime Infused Vodka, utilizes the exotic fruits as its main differential. Anything but neutral.
— Packaging & Branding / Location: NYC/USA
— The Challenge
To illustrate a new market segment for Caviar Lime Infused Vodka, differentiating it from today’s flat and monotonous packages therefore translating the theme as fun but sophisticated design. It was also necessary to introduce Caviar Limes to the public as the main focus of the product, showing as much of the floating pulps in the bottle as possible.
— The Solution
We’ve created a packaging experience where the arrows surrounding the logo are used as way to direct the consumer to the floating pulps of the Caviar Limes. To graphically translate the fun, we’ve worked with vibrant complementary colours which result in an eye-catching design. The white and gold are elements that bring the sophistication needed, while the clear space strengthens the minimalistic approach of the brand.