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Lovita

branding, Illustration, packaging

Lovita

Lovita

Lovita is a brand of Mexican paletas with a Brazilian accent.


— Branding, Packaging & Illustration / Location: Brazil

For the logo, we’ve worked with a popsicle stick collage, making a cognitive analogy to children’s games.

Fruity – Mash up made from the fruit and the typical Mexican way of dressing. 

Premium line – Multiethnic and modern patterns approach.

Creamy – Approach based on the Día de los Muertos, a traditional mexican celebration that is usually remembered by its skulls, which give a fun mood to the product. 

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