branding, Illustration, packaging
Ofélia is a Brazilian startup which the main product is a water improver. A powder formulated beverage, enriched with minerals and natural flavors, Ofélia makes drinking water tasty and nutritious.
— Branding & Packaging / Location: Brazil
With bold and vibrant colors, we have translated the brand personality in geometric and fun elements. Their packaging presents only essential information, emphasizing the strong and unique logo.
With the tactile aesthetic, we have created scenarios that represent the mood of each flavor. This imaginary world relates with the edgy brand positioning, where nothing is what it seems.