Topshape is a vitamin-enriched water from Bulgaria that aims to replenish minerals, vitamins and energy in a practical and delicious way.
— Branding & Packaging / Location: Bulgaria
Our strategy was to use typographical elements and numerals in order to indicate the vitamin value contained in each bottle, making the recognition easy at supermarkets and other points of sale.
We also brought a colourful and vibrant degrade that refers to the energetic act of replenishing vitamins. We proposed a new brand, that suggests the idea of a vitamin capsule.
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